Generation potential

The Challenge

Challenges such as climate change, conflict and the cost of living crisis have created some of the toughest conditions in recent history for young people to thrive. These barriers don’t just affect their present circumstances—they jeopardise their future, restricting access to education, employment, and opportunity. Yet despite these challenges, the innate potential of this generation remains boundless.

Around the world, young people are innovating, solving issues in their communities and blazing a trail for others. This generation is bursting with ambition, energy, and the drive to build better futures.

At King’s Trust International, we believe that by providing the right tools and support, we can help young people unlock their potential. For nearly a decade, we have partnered with local organisations to break down barriers and provide access to education, training, and resources.

We have supported over 100,000 young people since our incecption.

Last year, three-quarters of those in our employability programmes either found work or started their own businesses. But this is just the beginning.

Generation Potential

In 2025, our milestone year, we are launching a new campaign: Generation Potential, with the aim of propelling young people into brighter futures through a portfolio of empowering programmes and activity.

Over the next 10 years, we are committed to building on the foundations of our first decade with a bold plan to 10x our impact and support 1 million young people over the next decade.

This will require us to progress our existing model of productive partnership with local youth organisations and augment it with new strategies to leverage the reach of larger organisations delivering youth skills and employment programmes. A key pillar of such a bold strategy will be to bridge the digital divide and create innovative digital solutions that will impact young lives on a global scale, across a myriad of contexts.

If we fail to act, the consequences will be global. But if we invest now, we can help this generation to fulfil their immense potential and shape a brighter, more sustainable and equitable future for all.

Invest in Generation Potential

As we embark on our ambitious next decade, we invite you to consider how you might support our efforts to impact the lives of one million young people through our Generation Potential campaign.

There has never been a more important time to support young people on their journey striving for, and navigating, a brighter, more fulfilling future.

We invite you to join our passionate, inspired and esteemed family of supporters, whose unwavering generosity, in time and spirit, enables us and our delivery partners to give young people the tools and skills they deserve to succeed. No amount is too small and your gift will make all the difference to our impact and will be suitably recognised through a meaningful programme of engagement and acknowledgement.

Thank you from everyone at KTI, and our network of partners empowering young people around the world.