The King’s Trust Launches New Brand

The King’s Trust Group of charities have unveiled their new logo and tagline, created pro-bono by renowned creative director and former beneficiary, James Sommerville OBE. The introduction of the new branding follows the announcement made in November 2023 that the charity is changing its name from The Prince’s Trust to The King’s Trust.   

The new branding reflects His Majesty’s continued dedication to The Trust’s work. The project to deliver the new logo and tagline was undertaken in consultation with young people and the wider community of King’s Trust colleagues, volunteers and partners from around the world.   

As The King’s Trust celebrates 10 years of work overseas in 2025 and looks towards the 50th Anniversary of its founding in 2026, the new brand also brings a development of the charity’s tagline, aiming to connect with young people, reflect its legacy, and set out a clear vision for the future.   

The Trust’s new tagline, ‘Working for young people’, reaffirms the Group’s commitment to young people, and its mission is to work for young people, by empowering them to build the skills for a brighter future.  

Our Story

In 1976, a forward-looking Prince saw potential in young people.  

He saw sparks of innovation.  

He heard the voices of tomorrow.  

He created the blueprint for change.  

A vision that laid the groundwork for their future.  

For almost 50 years, he has given his full backing to the next generation.  

Today, we are The King’s Trust.  

We have supported more than one million brilliant young people.  

Our work continues in over 20 countries.  

We empower young people to build their skills and confidence.  

To realise their dreams.  

To build a brighter future for themselves, their families and their communities.  

We serve young people.  

Because their success is the world’s future.  

When we deliver, they achieve.  

…  

The King’s Trust.  

Working For Young People. 

Find out more about James’ story here.